Privacy Policy

Effective Date: January 15, 2025

Last Updated: January 15, 2025

Information Collection and Use

The Application may collect certain information automatically when you download and use it, including:

• Your device's IP address
• The pages/screens visited within the app
• Time and date of your usage
• Time spent on each screen and overall app usage
• Operating system of your mobile device
• App descriptions and details you provide for content generation
• Reference images and screenshots uploaded
• Generated slideshow interactions and preferences
• Format selection and customization choices

Note: We do not collect precise location data.

In some cases, you may be asked to provide personally identifiable information, such as your email (e.g., mallik.puranjan@gmail.com) for app-related communication and updates. This information is retained and used only as described in this policy.

Content Generation Data

What We Collect

• App descriptions, features, and target audience information you provide
• Reference screenshots and images you upload for style matching
• Viral format selections and customization preferences
• Generated slideshow content you save or export
• Interaction patterns with generated content (saves, exports, regenerations)
• App project names and organization preferences

How We Use This Data

• To generate personalized TikTok slideshow content based on your inputs
• To match reference images and replicate viral content styles
• To improve our AI algorithms and content generation quality
• To provide relevant format and style recommendations
• To analyze app usage patterns for service improvement
• To identify trending viral formats and update our template library

Third-Party Access and Services

We may use third-party services to help improve our application. These services may have access to anonymized, aggregated data but cannot access personal information for independent use.

The Application uses the following third-party services:

• Google Play Services
• RevenueCat (for subscription management)
• AI Content Generation APIs (for slideshow creation)
• Analytics services for app improvement and usage insights
• Cloud storage services for generated content

Your data may also be shared:

• As required by law or legal processes
• To protect user safety, investigate fraud, or respond to government requests
• With trusted service providers under confidentiality agreements
• In anonymized, aggregated form for research and development
• To improve viral format recommendations across the platform

Data Storage and Security

Storage

• App descriptions and inputs are processed in real-time and not permanently stored unless you save projects
• Reference images are temporarily stored during generation and can be deleted by you at any time
• Saved projects and generated slideshows are stored securely on your device and our servers
• Usage analytics are stored in anonymized, aggregated form
• Your app project library is synced across your devices (if logged in)

Security

We take your privacy seriously and use appropriate technical and organizational safeguards to protect your data, including:

• Encryption of data in transit and at rest
• Regular security audits and updates
• Limited access to personal data by authorized personnel only
• Secure data processing protocols for AI generation
• Protected storage for reference images and app descriptions

Opt-Out Rights

You may stop data collection at any time by:

• Uninstalling the application using the standard uninstall process available through your device or app store
• Deleting your saved projects and reference images through the app settings
• Clearing your app project library
• Contacting us to request complete data deletion

Data Retention

We retain user-provided data as long as you use the app, and for a reasonable period afterward. Specific retention periods:

• App descriptions and inputs: Processed in real-time, stored only in saved projects
• Reference images: Temporarily stored during generation, retained in saved projects until user deletion
• Saved projects: Retained until user deletion or account closure
• Generated slideshows: Stored until exported and can be deleted anytime
• Usage analytics: Anonymized data retained for up to 2 years for service improvement
• Account information: Retained for subscription management and support purposes

To request deletion of your data, contact us at mallik.puranjan@gmail.com.

Children's Privacy

Content Rights and Usage

Your Content

• You retain ownership of your app descriptions, screenshots, and reference images
• Generated slideshows created through Hookly become available for your commercial use
• You are responsible for ensuring your use of generated content complies with TikTok's policies
• You can delete your uploaded content and projects at any time

Our Rights

• We may use anonymized, aggregated data about content generation patterns to improve our services
• We do not claim ownership of your specific generated slideshows
• We reserve the right to analyze content patterns for service improvement and abuse prevention
• We may use anonymized insights to identify trending viral formats

TikTok Platform Independence

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your personal information in accordance with this Privacy Policy.

Your Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request information about personal data we process
• Correction: Request correction of inaccurate personal data
• Deletion: Request deletion of your personal data, saved projects, and reference images
• Portability: Request export of your saved app projects and generated content
• Objection: Object to certain processing activities

To exercise these rights, contact us at mallik.puranjan@gmail.com.

Cookies and Tracking

Hookly may use tracking technologies to enhance user experience:

• Analytics to understand app usage patterns and popular viral formats
• Performance monitoring to ensure optimal app functionality and generation speed
• Personalization data to improve format recommendations
• Session management for saved projects

You can manage tracking preferences through your device settings.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page and, if significant, we will notify you through the app or via email. Continued use of the Application indicates your acceptance of the updated policy.

Data Breach Notification

In the unlikely event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law, typically within 72 hours of becoming aware of the breach.

Third-Party Links

Our app may contain links to third-party websites or services (including TikTok). We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

Your Consent

Hookly - AI-Powered TikTok Content Creation
Your privacy matters to us. This policy ensures transparent data practices.
Create viral TikTok content while keeping your data secure.